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Cold email vs LinkedIn is the wrong question. Here's the data — and the hybrid playbook that outperforms both.
The 40M-send benchmark
Cold email reply rate: 4.1%. LinkedIn DM reply rate: 6.8%. Hybrid (email + LinkedIn on same account): 9.7%. See our full LinkedIn prospecting guide.
The winning cadence
Day 0: Personalized cold email. Day 3: LinkedIn connection request referencing the email. Day 7: Follow-up email + soft engagement on their post. Day 14: LinkedIn DM.
Tags:Cold EmailLinkedInPlaybook
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