Outbound articles.

4 tactical articles on outbound for modern B2B teams.

A complete guide to sourcing, verifying and segmenting high-intent industry email lists — with the outreach frameworks that actually book meetings.

Open rates, reply rates and meeting rates across 4.2M sends. What actually moves the needle this year.

LinkedIn changed the rules again. Here's the current best practice for finding, engaging and converting buyers on LinkedIn and Sales Navigator.

3-year data across 40M sends shows a clear winner — and a hybrid strategy that beats both by 2.4×.