Table of contents3
Bad CRM data isn't a hygiene problem — it's a revenue leak. A 2026 Forrester study pegged the cost at $15,000 per rep per year in wasted cycles. This is the fix.
Start with an identity audit
Every RevOps engagement starts by running the entire contact database through an identity graph. Merge duplicates, retire dead records, and re-enrich the survivors.
Continuous enrichment beats batch
Batch enrichment jobs go stale in weeks. Prospct's continuous enrichment updates records on every signal change — job change, promotion, or email revocation.
Data-quality gates
No lead enters an outbound sequence without a verified email + confirmed title in the last 30 days. This single rule cut bounce rates by 4× at Ramp.
Tags:RevOpsCRMData Hygiene
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