Playbooks, benchmarks and teardowns.
Tactical, no-fluff writing for modern B2B revenue teams — from the people building Prospct.
Latest articles
27 articles · Page 3 of 5How Marketing Teams Should Think About Outbound in 2026
Outbound isn't just for sales anymore. Marketing teams are running signal-triggered ABM plays that outperform paid channels 4:1 on pipeline cost.
SDR Productivity in 2026: The 3-Hour Sales Day
Modern SDRs spend 40% of the day on data cleanup. Here's how top teams have compressed the prospecting workflow to 3 focused hours of selling.
Email Verification in 2026: A Buyer's Guide
Not all verification is equal. Learn how waterfall verification, catch-all detection and continuous re-verification affect your deliverability and sender reputation.
The RevOps Guide to CRM Data Hygiene
Duplicate contacts, stale titles, and rotting phone numbers cost the average B2B org $15K/rep/year. Here's the RevOps playbook to fix it.
LinkedIn Prospecting in 2026: What Still Works
LinkedIn changed the rules again. Here's the current best practice for finding, engaging and converting buyers on LinkedIn and Sales Navigator.
Best B2B Contact Database in 2026: Ranked by Deliverability
We benchmarked the 8 largest B2B contact databases on 25K cold sends. Only two cleared 95% deliverability. Here's the full ranking.
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