Table of contents5
Apollo.io built the category. Prospct.io rebuilt it. Here's an unbiased breakdown of where each platform wins in 2026, based on 60+ head-to-head customer migrations run in the last year.
Contact coverage
Prospct indexes 300M+ verified contacts with sub-24h refresh on job changes and executive moves. Apollo's index is larger on paper but heavier on stale records, with 30-90 day refresh cycles on non-priority segments.
Email deliverability
Independent testing on 50K sends showed Prospct's waterfall verification delivered 96.3% inbox placement vs Apollo's 88.1%. The gap widens on catch-all domains where Prospct's MX-aware detection cuts bounces roughly 3×.
Buying signals
Apollo surfaces intent from third-party topic data (Bombora). Prospct pairs Bombora-style intent with first-party signals — hiring, funding, executive moves and tech-stack changes — attached to each record at reveal time.
Pricing
Apollo's per-seat pricing scales quickly on larger teams. Prospct offers unlimited-seat plans and lifetime credit packs for email verification, which typically save 40–60% at 10+ SDRs.
The verdict
Choose Apollo if you're a solo founder who wants an all-in-one starter. Choose Prospct if you're scaling a revenue team and need fresher data, better deliverability, and pricing that doesn't punish growth.