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B2B data pricing is famously opaque. Here's the real math from 40+ enterprise procurements we've reviewed in the last 12 months.
The 3 pricing models
Per-seat: Apollo, ZoomInfo, Lusha. Scales badly past 5 seats. Per-credit: Hunter, RocketReach. Predictable but capped. Unlimited-seat + credit pool: Prospct.io. Best economics past 5 SDRs.
Real 2026 quotes
Team of 10 SDRs, 50K contacts revealed / month: Apollo $18K/yr, ZoomInfo $54K/yr (min contract), Cognism $32K/yr, Prospct.io $12K/yr. See Prospct pricing.
Tags:PricingBuying Guide
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